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Brooke Anderson Info

Brooke Anderson is the Managing Director of XM Developments, NZ’s largest supplier of Integrated Commerce software. Users of their software include Coke, Nestlé, Pfizer, Shell, Cerebos Greggs, Mobil, Pernod Ricard and leading NZ based Third Party Logistics companies.

Brooke started the company with business partner and head developer Blair Watkins in 2003 after Brooke was an account manager at DDB Advertising and successfully implementing new logistics software for his client at the time, McDonald’s.

www.xmdevelopments.com



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[category]Technology[/category]
[position]Managing Director of XM Developments[/position]
[country]New Zealand[/country]
[img]http://www.globallogisticsmedia.com/img/c/t/ea/0013-00-4fb462ea.jpg[/img]
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Latest Articles

• 17/02/2012   Ecommerce in South Africa – an outsider looking in
  

  I vividly remember the panic attack bought on by the Captain’s announcement “We are now descending into Johannesburg”.

• 12/07/2011   3PL, 4PL, 5PL and… C3PO? “These are not the Droids you are looking for.”
  

  My beef is that Logistics is an area already fraught with difficult terminology. Many businesses could - and moreover should be utilising 3PL, but they just don’t know what it is, or how it can benefit them. Adding 4PL and now terms like 5PL only serves to alienate these vital customers further.

• 12/04/2011   3PL vs. 4PL and why everyone’s getting all confused about it.
  

  There are many people willing to put their hand up and offer the ‘final word’ on a definition for 4P

• 09/07/2010   3PL what is it and is it right for your business?
  

  At the most basic level Third Party Logistics Providers (3PL’s) will look after your stock, receive it, put it away, store it and when orders come in they pick, pack and dispatch on your behalf.